Treat-Sized Marketing Wins
Small steps, steady cadence, better outcomes.
Marketing a business can feel chaotic without a simple system. When clients ask about a game plan, we recommend three steps: 1) identify your ideal customer 2) solve a typical pain-point 3) target with a clear and compelling message... continuously. That’s the whole game. Yes, you can feel exposed, like stepping out without a costume, but the small brands that win are specific, consistent, and a little bit brave.
A simple, use-first plan:
- Who (be precise).
Name your top two customer profiles. Pull real demographic data: past buyers, repeat customers, average order value, zip codes, age ranges, etc. If you can’t picture them, you won’t reach them. (Target buyers you’d love to “haunt” year-round, not just in October.) - Problem first, then Promise (lead with outcomes).
Identify a typical customer pain-point, and offer a solution: time preserved, money saved, hassle avoided. (For a seasonal spin, bundle a limited “treat” version without turning it into a gimmick.) - Offer (make it easy).
Create one clear entry offer per profile: first-timer bundle, 10-minute consult, try-before-you-buy... one page, one button, one form. (Limited-time October sampler, just keep the CTA simple.) - Proof (reduce risk).
Provide short, specific proof: photo reviews, quick clips, or a 20-second customer quote. Put proof near every CTA. (Lean into the season with a few on-brand visuals, but let clarity lead.) - Channel focus (be present).
Pick two points-of-contact you can manage well. For example, update your profile page with a seasonal special. And, post a brief reel that highlights one product feature, one benefit, and one clear CTA. (Keep it easy and sustainable, fewer frights and more bites.) - Cadence (aim for consistency).
Establish a 30-day rhythm: plan, batch and schedule weekly, bi-weekly and monthly. Then, engage for a set time each day. (Don’t “ghost” your feed after Halloween, keep it up.) - Measure (and adjust).
Review one metric per month: calls, quote requests, add-to-cart, bookings, etc. Maintain and hone what's effective, drop what's not. (Clear metrics beat guesswork.)
The mindset (why this works).
Specific beats broad. Consistency beats reinvention. A real strategy feels a little vulnerable—and that’s good. When the message is clear and the offer is simple, you attract the right buyers, no costumes required.